Duration: 2 Years (4 Semesters)
Eligibility: Graduation in any discipline with minimum 50% marks
Specializations Offered: Marketing | Finance | HRM | International Business | Operations | Business Analytics
✔️ Comprehensive coverage of core and elective management domains
✔️ Case-study based teaching from real-world industry scenarios
✔️ Regular guest lectures, industry visits, and leadership conclaves
✔️ Personality Development Programs (PDP), Mock Interviews & Group Discussions
✔️ Training in data analysis tools, ERP systems, and business simulations
✔️ Emphasis on innovation, entrepreneurship, and global business exposure
✔️ Final semester industry-based research project
✅ Management Trainee / Business Analyst / Assistant Manager
✅ Marketing Manager / Sales Officer / Brand Executive
✅ Financial Analyst / Accounts Manager / Audit Associate
✅ Human Resource Manager / Recruitment Consultant
✅ Operations Executive / Supply Chain Analyst
✅ Entrepreneur / Start-up Founder
✅ Opportunities in MNCs, Banks, FMCG, IT, Consulting Firms & Startups
| Theory Subjects | Skill Development & Labs | Industry Exposure | |
|---|---|---|---|
| 1st Year | Principles & Practices of Management, Managerial Economics, Financial Accounting, Business Communication, Business Statistics, HRM, Marketing Management, Organizational Behaviour, Production & Operations Management, Business Research Methods, Business Environment, E-Commerce | Communication Skills Lab, Case Study Analysis, Excel for Business | Industrial Visit, Management Games, Mini Projects |
| 2nd Year | Strategic Management, Entrepreneurship Development, Financial Management, Business Legislation, Elective Papers (as per specialization), Summer Internship Project Report, Research Project, Comprehensive Viva |
Business Communication Lab
Data Analytics Tools (MS Excel, SPSS, Power BI)
Simulation Lab (Marketing, Finance, HR scenarios)
Computerized Accounting (Tally, SAP)
ERP / CRM Demo Platforms
PDP & Interview Practice Room
✅ Summer Internship Training in industry, NGOs, or start-ups (8 weeks after 2nd semester)
✅ Live Projects in marketing surveys, business analytics, recruitment, or finance
✅ Corporate Lectures by CXOs, Entrepreneurs, Startup Founders
✅ Industrial Visits to manufacturing units, stock exchanges, logistics hubs, banks
✅ Workshops & Certifications in Digital Marketing, Mutual Funds, Tally, Excel, HR Analytics
✅ Start-up Pitch Competitions, Business Plan Contests & Case Study Challenges