Duration: 3 Years (6 Semesters)
Eligibility: 10+2 in any stream
Affiliation & Approval: Approved by UGC | Affiliated to State/Private University
✔️ Strong foundation in management principles, business law, accounting, marketing, and entrepreneurship
✔️ Emphasis on practical business skills through case studies, group projects, and presentations
✔️ Development of leadership, communication, and decision-making skills
✔️ Hands-on exposure to business software, e-commerce, and digital marketing
✔️ Regular industrial visits, personality development programs (PDP), and seminars
✔️ Pathway to pursue MBA or roles in corporate, startups, or family business
✅ Management Trainee / Business Analyst
✅ Marketing Executive / Sales Officer
✅ HR Assistant / Admin Executive
✅ Finance Executive / Accounts Officer
✅ Digital Marketing Executive / E-commerce Manager
✅ Entrepreneur / Family Business Successor
✅ Higher Studies: MBA, PGDM, MIB, or foreign master’s degrees
| Year | Semester 1 | Semester 2 |
|---|---|---|
| 1st Year | Business Organisation, Accounting, Managerial Economics-I, Business Maths-I, Computer Fundamentals, Hindi, Seminar | Principles of Management, Managerial Economics-II, Financial Statement Analysis, Business Maths-II, Business Communication-I, Environmental Studies, Viva-Voce |
| 2nd Year | Human Behaviour, Micro Business Environment, Business Statistics-I, Management Accounting, DBMS & Oracle, Business Communication-II, Seminar | Organisational Behaviour, Macro Business Environment, Business Statistics-II, Marketing Management, Financial Management, Material Management, Viva-Voce |
| 3rd Year | Business Laws-I, Principles of Retailing, Banking Principles, E-Commerce, Export Documentation, Production Management, Training Report | Entrepreneurship, Business Laws-II, Logistics Management, Principles of Insurance, Financial Services, Comprehensive Viva |
Communication & Presentation
Spreadsheet Analysis (Excel) & DBMS
Financial Literacy
Digital & Social Media Marketing
Group Discussions & Interview Preparation
Startup & Entrepreneurship Orientation
✅ Regular industrial visits to local businesses, banks, startups, and corporates
✅ Summer internships after 2nd year in marketing, HR, finance, or operations
✅ Guest lectures from corporate leaders, entrepreneurs, and alumni
✅ PDP sessions on grooming, etiquette, and professional conduct
✅ Business simulation games, startup pitching contests, management fests